Photo Credit: Andrea Patton
The Target Lounge, located in the heart of the Victory Plaza offers filmmakers and festival VIP pass holders a creative and stylish location to connect and unwind throughout the day and evening as they navigate their way through the various AFI DALLAS events beckoning for thei time over the course of the eleven day festival.
Like the festival itself, the lounge offers a rich and fun variety of visual sights to compete for the discerning film fan's attention. People mill about a tiny glowing model city of Dallas under attack from scary doodle film monsters - which, to be fair - are more funny than scary.
Bathed in the Target Red, they'll be tempted to make their own snack cups filled with various combinations of trail mix, chips and cookies and wash them down with designer sodas and energy drinks during the day.
Or, if they happen by after the sun goes down, they can talk film (fueled by Bombay Sapphire and Budwiser Select) with filmmakers like Frederick Wolcott and Amber Shipp, the director and producer of the unsettling AFI DALLAS Midnight Special, BEINGS, or hang with shorts directors like LOS TABAQUEROS' Russell Griffin and DUCK MAN's Brian Hennigan.
Both seemed nearly in awe of what the festival as a whole had offered to them as guest filmmakers to Dallas (Griffin from Los Angeles and Hennigan hailing all the way from Scotland), with Hennigan stating, "It's amazing! Wonderful! I'm impressed by everything I see!"
Griffin's friend, TM:1 Interactive Creative Director Todd Connelly was equally impressed with the Target Lounge itself. "I think it's fantastic! It's a great scene. Everyone can talk about the movies and hang out. It’s the place to be," Connelly said.
Meanwhile, people were lined up nearby to make their own custom Helvetica font t-shirts. "The scene" in this case was to celebrate the popular graphic designer date movie. While we were there, people were heading out the door and presumably to another movie with shirts that proclaimed: "I am amused." "Leonardo's Bitch." And "Nude is more."
One such nouveau t-shirt designer was overheard while exiting, "I didn’t know you could make up your own words! I just took the words they gave me! You really have to pay attention in this place!"
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